Position: Head of Marketing , Kenya
Tenure: Full Time
Reporting to: General Manager, Kenya
About SunCulture
Founded in 2012, SunCulture’s vision is to build a world where people take control of their environment in rewarding and sustainable ways. SunCulture does this by developing and commercializing life-changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households. We are the largest distributor of solar water pumps / solar irrigation for smallholder farmers in Africa and were selected by Fast Company as one of the World’s Most Innovative Companies. Here is a good explainer video made by CNBC. Over the last 5 years the company has grown significantly and now employs 400+ people around the world.
About the role
SunCulture Kenya Limited is looking for an ambitious Head of Marketing who will be responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth in line with our business objectives. This position requires extensive experience in leading brand and communications initiatives, trade marketing activities and engagement of customers through diverse digital channels. The success of this position will be pegged on conducting market research to understand customer needs, trends, and the competitive landscape; as well as monitoring and analyzing marketing performance, using data to identify areas for improvement and optimize campaigns.
The ideal candidate will have a strong bias towards planning and execution of trade marketing initiatives so as to oversee leads generation activities, coordinate with internal and external stakeholders while ensuring that relevant campaigns are delivered in a timely and cost effective manner. You will collaborate with all functions but closely work with Product Development and Sales and Customer Support teams on a day-to-day basis. Previous experience in Renewable Energy is desired.
Key Responsibilities:
Strategic Planning
Develop the annual marketing strategy and ensure it is in line with SunCulture's business objectives.
Develop & monitor KPIs for benchmarking of marketing activities, evaluating of marketing budget and reporting/ adjusting of marketing activities performance.
Collaborate with relevant functions internally including Product, Sales, Marketing and Customer Support teams to ensure successful product adoption, seamless customer experiences, and revenue generation.
Brand & Communication
Work closely with the Global Lead for Brand & Communications, to develop and implement strategies that enhance SunCulture’s brand awareness and reputation while driving consistent messaging across all channels
Oversee the creation and production of marketing content such as videos, blog posts, presentations, and sales enablement materials including sales training and product demos
Trade Marketing
Lead execution of sales activities across all sales channels in line with the brand plan
Design and implement programs that increase sales momentum i.e. productivity of sales agents and promotional activities
Increase brand visibility at our Sales & Service Centres
Ensure all sales support materials are created and distributed in a timely manner and within budget
Represent the General Manager in key Sales & Marketing forums: ensuring the Business Development & Sales teams are aware of upcoming plans and activities
Digital Marketing
Create plans and select appropriate channels to generate leads from social media engagement
Review and approve digital content and calendar to drive all marketing digital campaigns
Product Marketing
Work closely with the Product Development team to conduct market research, analyze data, and develop product positioning propositions that effectively communicate desired value propositions
Guide the Sales Team in developing launch plans and execution of go-to-market strategies for new products
Manage creation & distribution of merchandising materials to support the onboarding of new Sales teammates
Effectively coordinate the execution of all sales activities while ensuring that marketing pre-requisites are availed/ issued in a timely manner
Qualifications:
Masters Degree in Marketing or or Business related field
8+ years of work experience preferably in Marketing; with minimum 3 years leading Trade Marketing activities in a Retail environment (FMCG) or Renewable Energy
A proven track record of leading Trade Marketing activities and driving Customer Acquisition initiatives
Strategic thinker with an eye on innovation and a strong business acumen - driving out-of-the-box marketing strategies that involve unconventional approaches to reach target audiences
Strong experience in managing internal and external relationships with Experiential Partners, Media Agencies, Government officials
Ability to analyze data, interpret trends, and make data-driven decisions.
Excellent communication and persuasion skills
Ability to simplify complex marketing concepts into digestible content
Able to work in a dynamic environment with immense pressure
Comfortable with ambiguity and able to plan, be organized and meet deadlines
Proactive, collaborative, organized, curious, problem solver with a “can-do” attitude
Interested?
Please apply online via this job portal. We respond to all candidates; however only shortlisted candidates will be interviewed.
Please Note
SunCulture is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.