JOB DESCRIPTION
Position: Marketing Associate
Reporting to: HOD Kenya
Location: Nairobi
Role type: Full-Time
About SunCulture:
Founded in 2012, SunCulture’s Vision is to build a world where people take control of their environment in rewarding and sustainable ways. SunCulture does this by developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households. We are the largest distributor of solar water pumps / solar irrigation for smallholder farmers in Africa and were selected by Fast Company as one of the World’s Most Innovative Companies in 2021. Here is a good explainer video recently made by CNBC. Over the last 5 years the company has grown significantly and now employs 400+ people around the world.
About the role
SunCulture is looking for a qualified Marketing Associate who will ensure that our marketing efforts are done seamlessly for optimum ROI. This resource will ensure that SunCulture is placed in the global market with emphasis on SunCulture’s mission and vision. Reporting to the Senior Manager - Marketing, the ideal superstar will be focusing on end-to-end marketing of all SunCulture products.
Key Responsibilities
Conduct market research to identify opportunities for promotion and growth through strategic proper planning and implementation.
Support the marketing team with planning, implementing, and monitoring marketing campaigns
Assist with the creation of marketing materials.
Regularly collect and share feedback from clients
Be tech-savvy in implementation, tracking, and measurement of marketing campaigns rolled out
Advise on any traditional marketing strategies that are worth an investment and attract ROI
Deliver regular reports of campaign results, including analysis and evaluation of KPIs
Maintain regular measurement of the ROI of campaigns
Collect and use data to inform the team of new campaigns and the evaluation of existing campaigns
Ensure all traditional marketing activities are scheduled and operate within the budgetary allocation
Plan and project manage multiple branding campaigns across multiple platforms
Write attractive and concise copy for adverts for traditional marketing campaigns
Work alongside the team in creating social media content and assist in conducting Facebook/Instagram live and stories.
Ensure smooth sharing of leads to the internal systems built for easy accessibility by the sales team.
Devising campaigns to generate leads
Strategizing on best campaigns for driving traffic to the sales and service centres
Help organize and coordinate marketing events
Provide administrative and project support for a variety of marketing programs
Gathering data on campaign success, often through collecting audience feedback
Keep abreast of new marketing trends and developments
Does this sound like you?
Minimum of Bachelor degree in marketing and at least 2 years experience in marketing
Demonstrable experience leading and managing marketing campaigns
Experience in handling radio campaigns
Experience in running branding campaigns
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
1-year experience in digital marketing
Interested?
Please apply online via this job portal. We respond to all candidates; however only shortlisted candidates will be interviewed.
Please Note
SunCulture is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.