Marketing

Marketing Manager

Nairobi   |   Full time

Position: Marketing Manager

Reporting to: Chief Technical Officer


About SunCulture

Founded in 2012, SunCulture’s vision is to build a world where people take control of their environment in rewarding and sustainable ways. SunCulture does this by developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households. Over the last 5 years the company has grown significantly and now employees 100+ people around the world. 

As a business that is rapidly scaling, SunCulture has been focused on these three key priorities:  building systems and processes for scale, aligning its customer acquisition strategy, and enhancing customer support.


About the role

SunCulture is looking for a qualified Marketing Manager. The ideal candidate will need to manage all marketing for the company and activities within the marketing department. Develop the marketing strategy for the company in line with company objectives. Co-ordinate marketing campaigns with sales activities. 


Key Responsibilities

  • Develop the marketing strategy and ensure it is in line with SunCulture objectives and within reasonable budget

  • Analyse and determine the target audience for all marketing campaigns, and monitor marketing campaigns performance

  • Collaborate with internal and external stakeholders to ensure all marketing activities are aligned to SunCulture’s sales strategy

  • Grow revenue by driving traffic on all digital platforms, ensure sales conversion and ROI is obtained across all digital acquisition channels, including paid search, natural search/SEO, affiliate marketing, advertising and social media marketing

  • Strategically think, plan and implement all promotional campaigns

  • Develop KPIs for: bench-marking of marketing activities, evaluating of marketing budget and reporting of marketing activities performance

  • Drive sales through creative and innovative marketing (ie be the guru in identifying: the latest, best marketing trends, and competitors activities) that will help the business gain visibility in the market

 

Does this sound like you?

  • Bachelor’s Degree in Marketing .

  • 5+ years of work experience with 3+ years in digital marketing experience 

  • A proven track record of driving customer acquisition 

  • Strategic thinker with an eye on innovation and a strong business acumen 

  • Strong experience in managing agency relationships

  • Excellent communication and persuasion skills

  • Ability to simplify complex marketing concepts into digestible content

  • Able to work in a dynamic environment with immense pressure

  • Comfortable with ambiguity and able to to plan, be organised and meet deadlines

  • Proactive, collaborative, organized, curious, problem solver with “can-do” attitude


NB: If Interested in this role please apply by 15th May, 2020. Only shortlisted candidates will be contacted.

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